What changed
  • New Apple-inspired visual language: type, colour, cards and logo
  • 3D device mock-ups and scrolling story sections kept, screenshots recaptured from the real redesigned dashboard
  • Pricing calculator, FAQ and footer also moved to the new design language

What changed

The homepage has been rebuilt in the new Apple-inspired visual language — new type, colour, cards and logo. The structure and motion that customers already recognised were deliberately kept: the realistic 3D device mock-ups showing the real dashboard, and the horizontal and vertical scrolling sections that walk through how the service and the Vault work over time.

Screenshots inside the device mock-ups were recaptured from the actual redesigned product, using a sample demonstration account, so what you see matches the real dashboard.

The capabilities section of the CFIN homepageThe capabilities section of the CFIN homepage
“Everything it does, end to end” — the capabilities section.
Comparison of what was restyled and what was deliberately kept on the new cfin.be homepageComparison of what was restyled and what was deliberately kept on the new cfin.be homepage
What was restyled, and what was deliberately left alone.
Where this lives: The new cfin.be homepage: what changed, Where this lives: The new cfin.be homepage: what changed,
Where this lives: The new cfin.be homepage: what changed,

Why we kept what worked

We heard clearly that the scrolling sections and the realistic device mock-ups were a genuine strength of the old page. Rebuilding them from scratch in a flatter style would have thrown away something that worked well.

The goal was a homepage that looks and feels more premium, without losing what customers already liked.

The decision-flow section: stage 1 (pattern engines) and stage 2 (entry filter)The decision-flow section: stage 1 (pattern engines) and stage 2 (entry filter)
A trade comes down a line — stages 1-2, signal and entry filter.

What you need to do

Nothing — just visit cfin.be. If you're a returning visitor, you should find the page's structure familiar while the finish is noticeably more polished.

The cfin.be homepage hero sectionThe cfin.be homepage hero section
The homepage's opening section, with its rotating headline.

In detail

One more thing

Deciding what to restyle and what to preserve took real discussion: the elements that were kept had already proven themselves effective at explaining CFIN clearly to a first-time visitor. Redesigning them purely for the sake of novelty would have risked losing that.

The result is a homepage that should feel familiar in its structure to a returning visitor straight away, while looking and feeling noticeably more considered and complete.